Sharing economy as an alternative way of developing modern management and economy

Abstract

Millenials and zoomers radically different from previous generations because of different factors. There are the rapid pace of scientific and technological progress, the advent of the Internet era, consequently the emergence of wide opportunities for the dissemination of information, free access to it, focusing on issues of protecting human rights, active globalization and integration of national economies. Under the influence of these factors, they formed another worldview, the other understanding of a happy family, a successful career, comfort and quality of life. The consumption culture has also changed; now access to things is valued more than possession of them. Nowadays, George W. Bush’s statement “The more ownership there is in America, the more vitality there is in America” is rapidly losing its relevance. Young people no longer tend to store a large number of things, increasingly preferring this to co-consumption. This term describes the economic model of “sharing economy” (SE). It is based on the collective using of material goods and services, rent and barter. Things that the owner does not need are transferred for permanent or temporary use to another person who needs them.