Короткий опис (реферат):
Millenials and zoomers radically different from previous generations because
of different factors. There are the rapid pace of scientific and technological progress,
the advent of the Internet era, consequently the emergence of wide opportunities for
the dissemination of information, free access to it, focusing on issues of protecting
human rights, active globalization and integration of national economies. Under the
influence of these factors, they formed another worldview, the other understanding of
a happy family, a successful career, comfort and quality of life. The consumption
culture has also changed; now access to things is valued more than possession of
them. Nowadays, George W. Bush’s statement “The more ownership there is in
America, the more vitality there is in America” is rapidly losing its relevance.
Young people no longer tend to store a large number of things, increasingly
preferring this to co-consumption. This term describes the economic model of
“sharing economy” (SE). It is based on the collective using of material goods and
services, rent and barter. Things that the owner does not need are transferred for
permanent or temporary use to another person who needs them.
