Marketing in the field of healthcare in Ukraine: key aspects and challenges

Nemchenko, H. V.; Dymar, S. E.

dc.contributor.author	Nemchenko, H. V.	en
dc.contributor.author	Dymar, S. E.	en
dc.date.accessioned	2024-08-12T11:47:14Z
dc.date.available	2024-08-12T11:47:14Z
dc.date.issued	2024
dc.identifier.citation	Nemchenko H. V. Marketing in the field of healthcare in Ukraine: key aspects and challenges. Сучасні напрями змін в управлінні охороною здоров’я: модернізація, якість, комунікація : Міжнар. наук. конф., 31 трав. 2024 р., м. Одеса ; Львів–Торунь : Liha-Pres, 2024. С. 40–43.	en
dc.identifier.uri	https://repo.odmu.edu.ua:443/xmlui/handle/123456789/15788
dc.description.abstract	In the modern world, marketing plays an important role in the development of medical services and products. In Ukraine, where the health care sector is going through a period of reforms, marketing is becoming especially relevant. This process includes not only the promotion of services, but also the in-depth analysis of patient needs, the development of strategies to meet these needs, as well as the management of the quality of services.	en
dc.language.iso	en	en
dc.subject	healthcare	en
dc.subject	marketing	en
dc.title	Marketing in the field of healthcare in Ukraine: key aspects and challenges	en
dc.type	Article	en